After that, Coke kept the momentum going for the most part, except for April 2017, when Pepsi was more famous for a brief period. They seemed equally popular in 2005, but Coke pulled ahead in May 2006. However, it started as a keenly contested battle with Pepsi on top for most of 2004. So, I wanted to compare both brands to see which one garnered the most interest since 2004, and not surprisingly, it’s Coke. You can also use Google Trends to monitor competitors and see how they perform against your brand.įor example, Coke and Pepsi are two of the biggest brands globally, and their rivalry is the stuff of legends. Monitor Competitor Performance with Google Trends Compare It increases your chances of getting more conversion instead of targeting locations where your preferred search terms are not popular. If you offer SEO and digital marketing services, you could use Google Ads or Facebook Ads to target "SEO Agency" in Los Angeles, where the term is more popular. Overall, interest for both terms tends to shift sporadically given the dramatic spikes in search trends. Meanwhile, the term “digital marketing agency” is more popular in Monterey-Salinas and Fresno. The results show that “SEO agency” is more popular in Los Angeles and San Francisco sub-regions. Then, pair that data with Semrush Keywords Overview to get more details on the search queries.ĭo you want to know which regions or sub-regions search for a specific term? You can filter and compare results by region in Google Trends.įor example, I compared "digital marketing agency" and "SEO agency" in California. So, it’s advisable to use Google Trends to compare search terms to understand trend data in real-time. For commercial keywords, landing pages targeting the search terms would perform better than blog posts that are more suited for informational queries. The search intent information is exciting because it tells me what type of content to create if I want to rank for these terms.
#COMPARE SEARCH TRENDS PLUS#
I’ve added the three terms I compared plus the related terms.įrom the results below, I can view information on the search intent behind the keywords (commercial), search volume for the keywords, keyword difficulty, and competition data. If you want more data on these keywords, go to Semrush Keyword Overview and plug in all the keywords. Next, optimize your homepage for "digital marketing agency" as the primary keyword and use the other keywords as secondary keywords. In this scenario, that’s "digital marketing agency". If you are unsure which topic to target, pick the topic with the most searches. To view data for a specific time frame, hover your mouse over any part of the trend data. The results below feature trends for all three terms I want to compare. In addition, you can add multiple terms to compare by clicking on + Compare. Google Trends allows you to compare up to five groups of terms at once and up to 25 terms in each group. You can also view related queries to optimize in addition to the primary keyword. I filtered results to the United States and I can see sub-regions with the highest searches for this term. You can filter the results by location, timeline, categories, and type of web search. For this example, I’m using “digital marketing agency”.
Open Google Trends and search for a topic or term. What Can You Do with Google Trends? Search for a Term or Keyword You can also use Google trends to find related queries, topics, and demographic insight to understand trends better. You can use Google Trends to highlight event-triggered spikes in search volume or for comparative keyword research. Google Trends shows the frequency of a search term in Google SERPs compared to the total search volume of a website over a defined time period.
#COMPARE SEARCH TRENDS HOW TO#
This guide will show you how to use Google Trends data to find target keywords, create evergreen content, and maximize your marketing budget. It’s a great place to start your research when you’re unsure if your preferred topics and keywords are popular on search engines.įor established brands, Google Trends allows you to:Īdditionally, it offers a wealth of information that’s often under-utilized by marketing teams. Understand the type of content to publish.However, Google Trends is a powerful tool to understand keyword popularity over time, create relevant content, and publish them at the right time.įor new brands that are unsure where to begin, Google Trends helps you to: Most marketers start and end their keyword research with traditional tools.
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